Web positioning has become an obsession, not only for a large number of webmasters or SEOs, but also for small businesses, due to all the advantages it offers when it comes to increasing the volume of online sales.
Many years ago, the old search methods for users to find the type of solution to their problems through yellow pages, local businesses, commercials, etc. were outdated.
However, search engine optimization is not as simple as playing a couple of times with your keywords on your blog. With Google we are forced as companies to be up to date with its continuous changes and updates in order to avoid penalizing our websites and that our content can climb positions in the SERP.
What is SEO positioning?
SEO positioning is the strategy that aims to appear among the first search results in an organic/natural way, that is, without the need to pay.
These results are activated by the indexing and crawling carried out by the “web spiders” (Google’s robot) by going through billions of options that could solve the user’s need,
who enters some keywords in the search box and clicks on waiting for the magic, you can do it or call Freelance SEO consultant in Dubai to help you.
These search engines return to the user those web pages that Google considers most useful and relevant to their search. Hence the “theory of democracy”. To consider quality content and acquire notoriety, many aspects are valued, including technical aspects and aspects related to the website itself (such as loading speed or user experience).
But there are also a series of actions aimed at making things easy for Google and obtaining a greater probability of appearing in those highly valued first positions.
Curling the loop, the person responsible for these actions and, consequently, raising positions in Google, is the one who carries out the SEO.
What does SEO mean exactly?
SEO (Search Engine Optimization) is, as its name suggests, search engine optimization. This optimization is nothing more than the whole set of techniques aimed at improving web positioning in the different search engines to get more visits.
When we talk about search engine optimization, we must bear in mind that there is life beyond Google, despite being the most used. We must also obtain a good position in Bing, Yahoo, etc.
Example of web positioning Let’s see a quick example of web positioning before continuing to delve into the subject:
below I show you the result for “marketing plan”, where the result of my website appears among the first positions.
Thanks to web positioning, we have managed to be present for users who make this search by optimizing a page on our website through some actions that I will detail in the next sections. But to achieve this, it is important to understand the process well, so I encourage you to continue reading.
Types of web positioning: SEO on-page and SEO off-page
There are two main types of web positioning, which depend on the aspect that we want to optimize in our results: SEO on-page and SEO off-page.
Understanding these two types of SEO positioning is very important to be able to identify and prioritize the elements that are most susceptible to improvement in our SEO strategy.
SEO on page
In short, SEO on-page or SEO on-site refers to all the optimizations that we can do on a certain page of our website to position it in Google, that is, everything that we can control ourselves.
Some relevant factors to work on on-page SEO:
- Quality content and respond to the user’s search intention.
- Web architecture with pyramidal structure.
- Optimized “title” and “description” tags.
- Optimized URL syntax.
- Well-defined headers or “H” tags.
- Optimized images.
- Internal and external linking well done.
SEO off page
Off-page SEO or off-site SEO refers to optimization actions that we can work on, not on our pages, but with external websites.
The main factor in off-page SEO is quality backlinks or external links. Getting other relevant and quality pages to naturally insert links on their website that point to our pages, we will be improving our link profile, which will indicate to Google that our page is relevant enough to improve its positioning.